Yudong CUN: A Unique Mascot Design for Chinese Farmers' Painting VillageLogo and Brand Design
The inspiration for the Yudong CUN design comes from the characteristic "fish" figure of Yudong village. The designers, Linggaung Chen, Sf Zhang, and Cy Zhao, aimed to create a vivid and interesting cartoon image that integrates local cultural elements with an international style.
This mascot image, designed for the Chinese farmers' painting village, Yudong, stands out with its unique combination of Chinese elements and international symbols. By integrating the fish graphics with the farmers' paintings in Yudong village and the national flag symbols of all countries, the designers have created a colorful cartoon image that represents the artistic style of Yudong village while also appealing to a global audience.
What sets this design apart is its ability to convey the essence of Yudong village's artistic style in a humorous and easily relatable manner. The cartoon image serves as a mascot for the village, capturing the attention and interest of people from different cultures and backgrounds.
The Yudong CUN design was realized using graphic creative design techniques. The designers combined the fish cartoon image with various elements to create a group of vibrant and engaging characters. The size of the design can be customized according to specific requirements.
One of the notable features of this design is its versatility. It can be used in both static and dynamic formats, depending on the desired effect for promotional purposes.
The Yudong CUN project was initiated in April 2020 and completed in August 2020 in Hangzhou, China. Throughout the design process, the team faced the challenge of seamlessly integrating Chinese elements, world symbols, and the cartoon fish image while maintaining an international aesthetic.
The Yudong CUN design has been recognized for its excellence and innovation. It was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2021. This prestigious award is given to designs that demonstrate practicality, innovation, and adherence to professional and industrial standards.
Images:
Image #01: Designer Linggaung Chen
Image #02: Chao Yang, Chunyi Zhao
Image #03: Shifeng Zhang, Hao Xu
Image #04: Zikun Chen
Project Details and Credits
Project Designers: LINGGUANG CHEN
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen
Project Team Members: Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen
Project Name: Yudong CUN
Project Client: LINGGUANG CHEN